MODERN MAN: The Craft of Giving: How Sir Evelyn de Rothschild Approached Philanthropy
Wealthy donors are common; disciplined ones are rarer. Sir Evelyn de Rothschild belonged firmly to the second category, and that distinction explains why his charitable record has outlasted the headlines about his banking career. He ran the international bank N M Rothschild & Sons for close to thirty years, yet the habits that defined his boardroom carried straight into his giving. Rather than scatter money toward whatever cause happened to command attention, he built a repeatable method for choosing, funding, and tending the projects he believed in. That method, far more than the size of any single cheque, marks the real signature of his generosity. Examining how he gave, rather than simply cataloguing where the money went, reveals a set of principles that many donors have since come to prize.
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